Ar Tarumian Grqi Nor by Ruben Tarumian is a free high-contrast font with towering proportions and dramatic changes in stroke width. Broad capitals look architectural, and the slanted lowercase forms are considerably lighter and more fluid.
Its strongest use is fashion branding, where the sharp contrast and elongated shapes suit an elegant, editorial image. Magazine covers and event posters can also draw on the marked difference between upright and italic lettering for expressive titles. The design will appeal most to creative studios and cultural venues seeking typography with the scale of a display face and the finesse of fashion lettering.