Serif72 by Stefan Hattenbach of MAC Rhino is a free Didone serif built from sweeping curves, forceful vertical strokes, razor-thin joins, tall proportions, and exceptionally fine hairline serifs. The lettering has an elegant, statuesque silhouette.
Rooted in the formal glamour of fashion publishing, it suits magazine mastheads and book covers associated with couture, art, and luxury goods. The round shapes and needle-fine details also suit perfume packaging and gallery posters, where the contrast echoes fine linework and precise framing. For luxury brands, its restrained drama can shape a classically minded identity with a distinctly editorial edge.