UrsaSerif Bold

UrsaSerif Bold, Jim Pearson's free old-style serif font from 1993, leans into broad, weighty letters with a soft calligraphic swing. The design feels rooted in classic book and poster lettering, but the pronounced ball-like endings and deep, curved serifs give it a warmer, more theatrical voice than a neutral serif.

It fits naturally in mastheads, book covers, packaging, chapter openers, and poster titles where you want a literary tone with some flourish. As a free font, it also makes sense for short branding lines and title cards, since those rounded details keep the letters lively even in a few words.